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![]() What Is SEO Search Engine Optimization? SEO stands for search engine optimization. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. How does SEO work? Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book or a web page to help you find exactly what youre looking for at the time. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. |
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![]() Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's' metadata, including the title tag and meta description, will tend to improve the relevancy of a site's' search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element 50 or via 301 redirects can help make sure links to different versions of the URL all count towards the page's' link popularity score. These are known as incoming links, which point to the URL and can count towards the page link's' popularity score, impacting the credibility of a website. Also, in recent times Google is giving more priority to the below elements for SERP Search Engine Ranking Position. HTTPS version Secure Site. AMP Accelerated Mobile Pages. White hat versus black hat techniques. SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design white" hat, and those techniques of which search engines do not approve black" hat. Search engines attempt to minimize the effect of the latter, among them spamdexing. |
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![]() Some connections to related algorithms, on which Adam was inspired, arediscussed. We also analyze the theoretical convergence properties of thealgorithm and provide a regret bound on the convergence rate that is comparableto the best known results under the online convex optimization framework.Empirical results demonstrate that Adam works well in practice and comparesfavorably to other stochastic optimization methods. Finally, we discuss AdaMax a, variant of Adam based on the infinity norm. Published as a conference paper at the 3rd International Conference for Learning Representations, San Diego, 2015. |
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